Creative Marketing for Creative People

Offered through Santa Fe Community College
Center for Business Development
Gainesville Downtown Blount Center Campus
Next Course: Winter 2006, Time to be Announced

Computers and Graphics:

• Graphics Software Training
• Preparing Documents for Commercial Print Output
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Web Page and Document Preparation: What can be done in-house?

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Marketing:

• BE NUMBER ONE ON GOOGLE. A practical seminar on how to get listed on the major internet search engines. Learn what is possible and what isn't, how to use the internet to test your market, and how to avoid the many internet marketing scams.
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Search Engine Optimization Techniques and Internet Marketing Strategies that you and your staff can implement now!

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• WHAT'S YOUR LINE? Is your car sales person selling automobiles or trust and reliability? Is Coke selling sugar water? What's the value of an idea? Before you market, figure out what you are really selling.

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• THE POWER OF COLLECTIVE MARKETING. No, it isn't a socialist conspiracy. Think Broadway: it isn't just one theater, it's the definition of the industry. Think the Smokey Mountains: it isn't just a bed and breakfast, it's where you go to relax and enjoy beautiful scenery. Collective marketing is powerful and is available to you, too!

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• CREATIVE MARKETING FOR CREATIVE INDIVIDUALS. Creative people have it hard. Most would rather be spinning ideas, or churning out art, music, or a great new recipe. Let's take a look at some marketing ideas that won't drown those creative juices--and that don't cost a fortune to implement.

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• THE CHANGING POWER OF THE INTERNET: The internet continues to transform the way we shop, collect information, and know the world. Fascinating changes are occurring in this new medium. Even as the internet has brought about greater trade, globalization and centralization, the technologies are bringing massive reconfigurations that promise ecological approaches and local solutions to global problems.

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• HOW CREATIVITY CAN SAVE THE FLORIDA WE ALL LOVE. The natural beauty of North Florida is a fragile treasure. Human pressures are bringing great changes to our part of the world. How can we make sure that the quality of life, the animals, plants and waterways of this subtropical Eden do not give way to more miles of concrete? Stewart Thomas, co-director of the Florida’s Eden plan discusses the exciting possibility that creativity is the answer to having both prosperity and preservation for North Florida.

Related Links:

Stewart Thomas offers additional educational opportunities, weekly, and by prior arrangement:

Weekly Art Classes

Educational Programs and Workshops [PDF download]

Stewart J. Thomas Vitae [PDF download]